Tag Archives: lavital

The Lavital Pictures

Lavital, the luxury brand of our box spring beds, selected the water mill as the décor for this years collection of promotional pictures. Last weekend they organized their photo shoot. We arrived one day later to find a complete make over of the mill. Everything was turned upside down but the result was astonishing.

It’s just amazing what a good stylist can do. The new pictures for the 2010/2011 brochure had to match the colours of the new Lavital ‘a deeper luxury’ campaign. The selection of natural materials, bed covers, side tables and ceramic cups that Caroline Pluym made, added the right atmosphere to the house and beds. It just lifted the complete set to a whole new international level. In all the pictures the Lavital beds look like a dream come true with a WOW factor that just pushes your eagerness.

And it’s not just the styling that did the job. Marc Dorleijn, the photographer has also the right eye to capture the space and the perfect patience to wait for that natural light. We knew the mill has interesting chances of light. The sun really turns from early morning sparkles on one side to a full blast on the other side of the mill. Till now we’ve not seen anybody being able to catch that in a picture. All the pictures are so vividly breathing that sun. The mill looks ten times as beautiful as the real deal.

I hope to life up those new expectations of the Supergites … I trust the facts: “seeing is believing” 🙂

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Sustainable Sleeping in CAPS

NEW YORK - JULY 08:  Drivers wait in traffic d...

Image by Getty Images via Daylife

We drive a car –gross modo– 2 hours a day and sleep between 6 to 8 hours a day. Yet we are willing to spend five times as much on a car than on a bed. Do you get it? Maybe your car gives space to the whole family and brings you to far off places. Maybe a new car gives you status or is a subject of reliability (disregarding Toyota). Maybe a new car is less polluting when we’re all in traffic going to work. Or maybe you don’t care about a good sleep …

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