When you start a holiday rental there are numerous ways to communicate your offer. In my job as a creative director I can write down quite a few options. It’s not rocket science, it’s merely straight forward thinking about the who, when and why’s?
Who would be interested in your rental and how much do you want to adjust to their needs?
When would these people most likely rent your home and when do you want to be there yourself?
Why would somebody rent your home and how do you give them reason?
The Who should be the easiest to make it your home. The more you adjust the house to others than your own needs, the less it will feel natural. You’ll make it a #fail from the beginning. With the water mill our needs are leading. It should be nice, comfortable, clean and breathe the right atmosphere to invite friends. For us the main idea of the water mill is to be there with friends for a short get-away. Long walks, prepare a good dinner with local ingredients, maybe even some from our own garden. Eating, drinking, fireplace.
The When is less natural. Of course you put all your money in your project to make it the best ever. It’ll be your dream house. And then other people will get the best time if the year. It’s almost unfair. Therefore we’ve turned it around. We renovate the mill to make it the best holiday rental ever. Luxurious like you have never seen before; a Jewel in the Ardennes. For us it’ll be a pleasure to go there when it’s NOT rented.
Last but not least the Why would somebody rent your home? Because you communicate your own reasons in a natural way. Not too posh, not too made up, not too fake. Speak from your own heart and it’s 90% more likely people will believe you by your word. The only reason why people would rent your property is because they believe that your promise is true. FInd the right words and post them where it’s appropriate …
At the moment we’re still Dutch only with our site. (till the next blog post though). You can find the rental information at a few sites …
For instance the D-Reizen page for home owners: De watermolen van Tourteron – Frankrijk
And on this great Chambre d’hôte site where you can also vote: Gîte De Watermolen van Tourteron
Also on Gites.nl: Vakantiehuis “Watermolen van Tourteron” in Ardennes
Personally I’m also a big fan of this thumbnail site: Vakantie bij Nederlanders in Frankrijk
But first all … dear friends of the Supergîtes, Hit this button and vote!