You think the banking system is the same all over the world. OK, maybe not so the same in India or Uganda but in Europe all the banks use the same method to transfer money from one account to the other. Right? We discovered that’s not the case.
We started to become superstitious about the French banking system when we went shopping on a Saturday at a large Carrefour. In our lane right in front of us a family had piled up their caddie (shopping cart) and when the sweet caissière finally bleeped all 241 items, they grabbed their paychecks.
“You mean those paper receipts we used in the 80’s of last century?” “Hell yeah, those!”
Without even a glimpse of embarrassment they copied the total costs hand written on a check and handed it over to the cashier. She stamped it and the shopping were paid. Deal done.
This all looks quite innocent. But what do you do when you have to transfer large amounts of money? Like when you want to buy a kitchen? Believe it or not: a paycheck does it all. And that’s where it really went wrong.
The world of blogging is a special one .. so many rules, tags and things to take care of. Like applying the AIDA rule to blogging: get Attention, get their Interest, make it Desired and add a call to Action. I could blog on this subject for weeks but it’s better to follow some marketing communication blog or call my company for a workshop. Our Hansel, he knows.
The Blog on Blogs
Funniest thing: Did you know there are even blogs on blogging and this blog got Blogged? Apparently blogging is worth blogging about and get together and share your latest posts. You should check out our registration and review us here.
Now this week I’ll be gone: off to France for a week of absolute isolation and manual labour. I’ll be working at the mill to help the constructors with setting up the walls. They need man power so –hahaha– here I am.
Last but not least: We finally we’ve managed to translate supergites.nl to English 🙂 For this blog we’ve been supported by Slaterwords –she’s been helping us in getting the copy on a higher level– and now she translated the official Supergites website. We’re very lucky to have found her. Hurray for Lisa!
When you start a holiday rental there are numerous ways to communicate your offer. In my job as a creative director I can write down quite a few options. It’s not rocket science, it’s merely straight forward thinking about the who, when and why’s?
Who would be interested in your rental and how much do you want to adjust to their needs?
When would these people most likely rent your home and when do you want to be there yourself?
Why would somebody rent your home and how do you give them reason?
The Who should be the easiest to make it your home. The more you adjust the house to others than your own needs, the less it will feel natural. You’ll make it a #fail from the beginning. With the water mill our needs are leading. It should be nice, comfortable, clean and breathe the right atmosphere to invite friends. For us the main idea of the water mill is to be there with friends for a short get-away. Long walks, prepare a good dinner with local ingredients, maybe even some from our own garden. Eating, drinking, fireplace.
Pour la section française, suivre vers le bas de la page.
To decorate the mill we’d like to blend old and new; the warmth of local styled cupboard with the elementariness of modern design. We constantly visit the local brocantes but the real good stuff you don’t find that easily.
We therefore place this query:
Do you have, or knows someone who has, old furniture stowed on an attic or some grandmothers bedroom? We are looking for second hand cupboards, dressers, and side tables of a simple style like in the pictures below. If you are interested in selling, please contact us by email or reply to this post.
Possédez-vous ou connaissez-vous quelqu’un qui aurait dans son grenier, de vieux meubles ou des chambres anciennes? Nous recherchons des meubles de seconde main: armoires, commodes, tables basses, de style simple comme sur les photos ci-dessous. Si vous êtes en possession, de ce genre de meubles, merci de nous contacter par mail ou sur cette page.
And what DO we like? We big fans of simplicity regardless of age. Decorations are vain. Our motto: “if you can do without, leave it.”
We decided to open the gates of the Water Mill the first of June. Despite feeling a bit uneasy we pointed the date in the agenda and sent out a warm welcome to our friends. In our opinion: it’s always better to try your system with friends before having complete strangers make you feel like an amateur.
All our Dutch speaking friends, or at least those who have a valid email in our address book, received a personal email telling they get the chance to sleep for free in our new gîte. The restrictions are few: book before April 1, 25% off, and only when we’re not around. It would feel odd to ask for money if you invite friends when you’re actually there yourself. 🙂
Figures on the direct mailing:
655 emails were sent
70 bounced for wrong email addresses (10,8% of people change jobs TOO often)
20 replied with an out of office (3% were on spring break – bad timing on our side)
240 visits to supergites.nl coming from email (42,5% hit the link)
Around 35 replies with a Good Luck wish (including one Bon Courage).
5 reservations and 4 confirmations so far (around 1.6% booked or will book)
You are looking at one lucky man. Now my question to you … who would you ask for a short week of relaxation?